In today's advertising culture, the expression "what's old is new again” has never rang more true. Tired of countless billboards, television commercials and online gimmicks, the busy modern consumer wants a more simplified approach to understanding businesses and the services they provide. Direct mail printers have long known that the most effective way to reach a customer and to remain in their mind is through local flyer distribution
and door hangers sent directly to the homes of those potential new patrons.
Why Waste Time and Money?
The fact is when you pay for television or radio advertisements, you are paying to reach a program's entire audience. Unfortunately, many times that audience is not your target market. This generates wasted dollars that could be used to more effectively market towards people who fit the profile of the types of clients or patrons which your business would serve. Direct mail
printers work diligently to ensure that advertisements reach the maximum number of potentially interested consumers – greatly increasing the chances for business expansion. By targeting demographics specifically relevant to your company, you can ensure a maximum return on your investment. For example, a television commercial aired during the daytime advertising a new fitness club may be reaching the wrong audience, as many viewers during that period are young children. However, targeting the homes of young men and women who are far more interested in looking their physical best would provide better results. Many direct mail printers compile lists for potential clients within key demographics, allowing them to zone in on people who fall within your target audience, assuring that your money is well spent and the savings over more modern forms of advertisement are put back into improvement of your business.
Local Flyers for Local Product
When running ads in a newspaper or on the radio, businesses are paying to reach the entire audience or circulation of that media outlet. For someone who runs a local fresh fruit and vegetable shop, this makes little sense, as consumers will not drive great distances to buy those products as they have similar shops closer to home. Direct mail printers, however, obtain mailing lists from the post office to alert them as to which customers live in a zip code close by. This saves not only money, but ensures that only people who would be likely to travel to your business receive the flyers, allowing the message to stay clear instead of being considered "junk mail.”
Choosing to send flyers or brochures out to an audience in close proximity to your business is a smart and sensible choice to expand your customer base and take your company to the next level. Contact a local direct mail printer today and find out the incredible benefits and how to use them to your advantage.